Audience Building and Smart Data – Guest Lecture at the University of Zurich

How can you use the advantages of Big Data and Smart Data for your own company? How can the right people be reached in a targeted manner? How can you turn interested parties into customers and later fans?

Lecture by Christoph Schumacher, CEO of dunkelweiss®, at the University of Zurich. The lecture is in german language, but translation is available via subtitles.