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Audience Building and Smart Data – Guest Lecture at the University of Zurich

23. Sep 2018 | Digital Transformation How To

How can you use the advantages of Big Data and Smart Data for your own company? How can the right people be reached in a targeted manner? How can you turn interested parties into customers and later fans?

Lecture by Christoph Schumacher, CEO of dunkelweiss®, at the University of Zurich. The lecture is in german language, but translation is available via subtitles.