Why the right messaging is so important in the digital age – Guest Lecture at the University of Zurich

The most important factor of successful digital marketing is messaging, not technology, not the channels. However, this is usually forgotten. In this lecture you will learn how to implement this in your company.

Lecture by Christoph Schumacher, CEO of dunkelweiss®, at the University of Zurich. The lecture is in german language, but translation is available via subtitles.